Women are going for a greater curiosity in, and have a more advanced understanding of electronics than ever before.
Women actually spent even more on technology last year than men, according to the GADGETS Association. It says females accounted for $55 billion of the $96 billion allocated to electronics gear (statistic from a January 6 CEA news release).
Women are more and more thinking about gadgets, from DVD players to digital camera models, for themselves or birthday gifts because of their families.
Nearly a third of women consider themselves early adopters willing to buy cutting-edge consumer technology.
CEA reported that ladies in the usa are becoming much more likely to use consumer electronics. CEA’s research provides detailed information about the attitudes, purchase considerations, decision influences, buy channels, current item ownership, and long term purchase intent. Here are a few of the results:
– Women get excited about 89 percent of most consumer electronics purchase decisions.
– 84% of ladies believe that new systems can enhance their lives.
– 48% of females age 18-34 own a digital camera.
The CEA study noted that females have extremely positive reactions to specific technology areas, like High definition tv, mobile phones, and digital photography.
Women have significantly more buying power and they more and more use technology to manage their busy schedules. Women’s comfort and ease with technology reaches an all-time great.
Women want products that make it simple to connect and make it simple to work; limited wiring or no wires at all; thin, well-designed products; making electronics available in various colors isn’t very important; low on set up and high on usability. Usability frequently is an essential factor to women if they buy technology;
At CES, organizers hung big pink banners saying “Technology is definitely a Girl’s Greatest Friend,” despite the fact that the group’s own research found a third of ladies surveyed can’t stand items with girlie shades.
Nearly three-quarters of women surveyed complained about being ignored or patronized by sales representatives when shopping for electronics.
An increasing number of companies are starting to target their wares toward feminine buyers.
Sony is definitely outfitting its reviews with highlights that lots of ladies seek and is usually designing Sony Design shops to appeal to women’s preferences by creating a host where women feel comfortable. A lot of Sony’s efforts are centered on functionality.
Women are becoming informed and involved in technology areas where they once had little or no presence.